Maybe I geek out over small things, but I am SO excited about this year’s ‘color(s) of the year’. Pantone‘s release of their color of the year influences trends in a number of different spheres of influence. From design and advertising to textiles on the runway, you’ll be seeing a lot of this year’s paring.
For those of you who don’t know, Pantone was founded with the intention of solving problems associated with color matching in the graphic arts realm. You know, to get a standardized view on color. What started as a means of convenience and efficiency has turned into the world’s leading source for color information. Each year, their team releases a color, or colors, of the year that will influence a variety of industries such as interior design, graphic arts, advertising, film, fashion, and education. Pantone has described their yearly selection of color as “a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.”
2016 | Rose Quartz + Serenity – This year’s colors were announced at the beginning of the new year and have already began to make their mark (just check out the home section on your next Target run and you’ll see what I mean). Below, Pantone describes the reasoning behind their choice of these two colors.
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association. In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
Beyond the layers and layers of meaning behind these two colors, from a simply aesthetic perspective, I am so excited about them. If you know me, you know this powder pink color is one of my favorites. I’ve created a mood board to up your inspiration for incorporating these colors into your home, outfits, or creative endeavors this year.
How do you feel about this year’s color choice by Pantone?