Monthly Archives: March 2015

Dreamers + Achievers: Trisha Logan of Shindig Paperie

Trisha Logan is a wife, mom, designer, and small-business owner out of Fayetteville, Arkansas. Her store, Shindig Paperie is an eclectic shop filled with beautiful prints, stationery, and various paper goods. In addition, Shindig offers a variety of invitation design services for brides, events, and more. Trisha and her shop have made a beautiful mark on downtown Fayetteville (and Bentonville!), and today she is here to share her story.


1. How did Shindig Paperie begin? I was working as a designer/creative director for a paper company that was experiencing a lot of change. My good friend, a sales rep in the paper/gift industry, and I sat around and talked into the wee hours of the evening several times about opening a dreamy little paper shop in Fayetteville until we finally decided to bring our ideas into reality. A great little affordable space off Dickson Street came open and we had 48 hours to decide if we wanted to take it, and we did. Thus, Shindig was born.


2. What were some jobs you had before deciding to open Shindig, and how did they aid you in the process of opening up the store? I worked in apparel product development for a big box retailer, which was my first job out of graduate school. After taking maternity leave with my first child, I really didn’t relish the notion of returning to the corporate grind, and I lucked into a job working from home as a pattern/print designer for a paper company. I spent nine years with that company before opening Shindig. 


3. How has the store evolved over the past couple years? Firstly, my business partner moved away 7 months after we opened and sold her interest in the store back to me, which was a major change. At that time I decided to leave my job and focus on Shindig full time. We also moved from our original tiny location to our current one on Block Street. Currently, we’re opening our second location in Bentonville. We are opening that shop on April 3rd and are super excited about it! 


4. What are the most difficult and rewarding things about being a business owner? Time management is the most difficult, without a doubt. I wear so many different hats, just as a business owner, and that’s not even touching on my responsibilities to my family. It’s extremely hard to juggle all of the different roles. Conversely, that’s also probably one of the most rewarding aspects: juggling all those roles, being my own boss, and getting to shape the vision for Shindig.


5. Best memory with Shindig so far? Being a part of so many people’s momentous occasions. Weddings, births, birthdays and celebrations are awesome events that lead to a lot of excitement. It’s an honor to get to hear their life and love stories, which are all so different.  


6. What is the best piece of advice you’ve ever received? A friend of mine recently told me, “Just focus on the excitement and it will drive the success.” That’s really helped me to get through the process of growing the business. There’s a lot of self doubt and stress and worry that comes with growth and change, but so much of that doubt is unproductive. It’s way more productive to stay positive and enthusiastic.


7. What are some of your favorite things to do in your free time? Free time? What’s that? Okay, that was a totally cliche answer, but I seriously don’t get a whole lot of free time. When I do, of course I spend time with my family. We try to leave town on weekends that I don’t work. My boys both love music, art and anything involving the outdoors so our weekends usually involve those activities. If we stay in town and at our house, work tends to find me. I also love design research through print/magazines, online or popping in shops and galleries/museums whenever I am on the road. 


8. How do you stay creatively inspired and motivated? I’m not always creatively inspired or motivated. There’s a natural ebb and flow for creativity, and I think that recognizing that cycle is healthy. I’d like to say there’s a perfect way to stay motivated and creative, but there’s really not. I guess the important thing is to really embrace the times when you’re feeling motivated and creative. Maximize the potential of those times. The other times, just slog away at it. You never know when inspiration might strike, but it’s not going to strike if you’re not open to it.


9. What is some encouragement or advice that you would give to others who are thinking of one day opening up their own small business? Stay true to your vision. Don’t get wrapped up in competition and what other businesses are doing. Also, be honest with yourself about your strengths and weaknesses and develop a plan to address those deficiencies.


thought life.

Lately, I’ve been feeling quite the lack of inspiration. It’s been pretty cold and gloomy here, keeping me indoors, which I feel like can keep you in a box, far from creativity. Now’s the time, if ever, to keep creativity and inspiration flowing.


Do you ever go through these dry patches in your creativity or inspiration? I know it’s an ebb and flow for me. How do you keep yourself from getting burnt out? How do you embrace seasons where creativity is lacking? 


Here are a few ways I’ve learned to keep myself inspired, or to be okay with seasons that lack in creativity:

Be Present: Often times, it’s easy to overlook our day to day routine as a place for inspiration. We get used to the people, colors, things around us. Sometimes, all you need is a fresh perspective on what’s right in front of you.

Explore New Places: I love taking trips to new places. It’s such a fun way to be inspired, meet other creatives, and just see what all the world and people have to offer. However, traveling isn’t always the most affordable or realistic option. Luckily, our own cities are filled with places we’ve never heard of or been to. I know for me, I’ve lived in Fayetteville for 4 years, and there’s still SO much left to uncover. Going to new places right where you are is an affordable way to have the same inspiration affects of traveling!

Do Something Creative, Even When You Don’t Feel Like It: It’s so easy when you’re in a creative slump to just push off that side of you. The best way to combat a lack of creativity is to make a constant effort to channel even a LITTLE part of your creativity. Maybe it’s doodling, maybe it’s taking time to style an outfit in a new way, or maybe it’s as simple as changing up your daily routine.

Let The Internet Be Creative For You: Even if we feel uninspired, inspiration and creativity is at our fingertips with the beautiful use of the internet. For me, browsing through my favorite blogs, Pinterest, or digital magazines helps me get inspired. It’s amazing how other people’s creativity can spur you on into your own.


How do you stay inspired when you’re in a creative rut?

Currently: March 2015

Hey Friends! February has officially come to a close and I’d say it was a pretty good one. I had such a fun time with the LOVESTRUCK Sessions, and got great feedback on them. I’m evaluating if those are something I should continue regularly or just keeping them an annual series. I had one of my favorite Valentine’s day I’ve had in a while with my guy, got snowed in quite a few times, had friends come into town, and took a trip to Tulsa to see some of my best friends. I’d say it was a success. It’s crazy that it is already March. This week starts the 10 week count down until graduation. Yikes!

What I’m Listening To: First Aid Kit + Johnathan David & Melissa Helser,

What I’m Reading: Nothing at the moment. Any book recommendations?

What I’m Working On:  Currently working on building up my website and new online portfolio! I’m hoping to be launching it by the end of this month, so keep your eye open for that!

What I’m excited for: Spring Break is coming up in just a few short weeks, and I’m so excited to be back in Dallas, spending time with family, and doing a little resting up before job hunting starts post break!

March’s Goal: Get that website done!